Spiritual Marketing

I was shocked to see the luxurious web site and marketing of school of bhagavat gita. I wonder how in such a short duration of time a spiritual organisation could grow world wide and establish its roots all through the world-- I think infosys took about 25 years to spread around the globe and establish itself ( of course that is when you are doing it ethically)
Browsing through the web site it felt as though they are advertising for a hotel chain --the rooms in the so called ashram looks more like a 5-star hotel than a place of retirement.
But i liked the strategy used by the people behind this. The world is running after luxury and comfort. The world also needs peace and spiritual realization.So it is easier to wrap vedanta in luxury papers to attract the crowd.

The marketing techniques is a must-learn technique from here. The licence of sanyasam these guys use to influence everyone-- The highness , Abdul Kalam are a few mentioned in the site -- is just amazing. For an ordinary man striving for a genuine cause , he would never be able to even cross those big gates of 'Democracy'.

But i must admit that i totally awe the demand for spiritual leaders in our society.People dont even check the credibility and worth of the 'leaders' before falling at their feet.

The educated goes to schools, colleges, works for 20 hours a day, competes with the best of brains, deals with the ups and down of economy, runs away from recessions .... while these saffron coated monks take the short cut of just learning a few books of vedanta and making fortunes out of it.
A good knowledge of Bhagavat Gita and a few references to Upanishads and vedas and good oratory skills is all that is needed to make ur own ashramas and your own spiritual establishments.
To be successful you need to be a lil different from the rest of the familiar monks who are already doing great in the field. You need to appear to be more lateral and 'rational' and with a new outlook to attract the crowd. To drive more income you can even run a travel agency under this veil.. There are too many spiritual destinations and enough rich people in India to derive abundant profit out of these projects.

Well , just check their site and you will know what i am talking about.